Adobe, Vendors Partner On Smartphone Ads

  • October 26, 2010
Adobe Tuesday unveiled a pair of new full-screen smartphone ad formats developed with six digital and rich media ad companies: EyeWonder, Greystripe, Medialets, MediaMind, PointRoll and Sprout. One of the formats expands to a microsite, and another optimizes repurposed TV ads or other high-quality video spots for mobile screens.

The new ad units support Adobe's Flash technology as well as offering the ability to convert Flash-based creative to HTML5 to provide reach across all major smartphone platforms. The ad companies involved already offer their own alternatives to Apple's iAd format, which has helped raise awareness of mobile display and in-app advertising. --Mark Walsh

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