• by Joe Mandese  @mp_joemandese, October 27, 2010

Meredith Corp., the big media company that has been making big bets on agency and marketing services acquisitions, this morning announced  a re-branding of its Big Communications unit, which will hearby be known as "BIG: The Healthcare Relationship Agency."

The company also introduced new market positioning and an updated website that highlights its new platform: Healthcare Relationship Management or HRM.

Meredith said HRM is based on "the concept that building better relationships with core audiences drives better results.  At its core, HR integrates emerging technologies, healthcare expertise and creative execution to reach people in new and sustainable ways.