The firm says the use of classified ads on the Internet as a method for finding the used vehicle the consumers end up buying is outpacing driving to dealer lots. More than one-third (36%) of used-vehicle buyers in 2010 indicate using Internet classified ads, while only one-fourth (26%) say they found the vehicle they bought by driving to dealer lots.
Also, use of online classified ads as a method to shop for used vehicles has grown from 29% in 2003 to 41% in 2006 and 51% in 2010.
The second most popular means of buying used cars is driving by dealer lots. But the popularity between the two methods has widened substantially from 2009.