• by Nina Lentini , October 29, 2010

To celebrate Eight O'Clock Coffee's new look (packaging changed last month), the brand is running a Facebook costume contest.  People can upload costumes by midnight on Oct. 31. Eight winners get coffee, a tote and a T-shirt.<P>

Just this morning, the new packaging made its TV debut on "The Today Show" as one of the costumes featured outside the studios.