NBC Universal Digital Entertainment and Dove have partnered to launch a new mobile entertainment portal aimed at women. The new property dubbed Dove Good2Go will feature video clips from NBC shows
such as "30 Rock," "Friday Night Lights" and "Top Chef" as well as interviews, how-to tips and photo galleries.
The mobile initiative will also offer participating women to the chance to enter
a sweepstakes with a custom prize package that includes a trip to L.A. to attend a red carpet movie premiere from "Access Hollywood" and a shopping spree in New York courtesy of iVillage. Developed by
Mindshare, Unilever's agency of record, the year-long Good2Go program is geared to the approximately 34 million U.S. women smartphone users and will be solely sponsored by Dove. Read more here.