Hoping to incite a parental stampede for Big Foot, Squinkies, and Sing-A-Ma-Jigs, Walmart has announced what it calls "aggressive plans" to lower toy prices for the holiday--just two weeks after its
last round of toy rollbacks.
And in a first for the Bentonville, Ark.-based retailer, it says it will unveil a 52-page toy catalog this week, as well as a dedicated "toptoy" section on its
website. Among Walmart's rollbacks on popular items: Shoppers can get Fisher-Price's Big Foot for $88, not $97; a Paper Jamz Guitar for under $20, instead of $24; and Toy Story 3 Talking Woody, Jessie
or Blast Off Buzz Lightyear Dolls for just $29, instead of $35.
Meanwhile, Toys R Us began rolling out its 80-page The Great Big Christmas Book late last week, with prices on many items just
slightly above Walmart's new cuts. The Wayne, N.J.-based chain boasts "hundreds of amazing discounts," and more than $5, 600 in savings, which the Wayne, N.J.-based company says is more than any other
year, as well as 50 free gifts-with-purchase.