- Mashable, Thursday, November 4, 2010 12:55 PM
What's next for "geo-social" leader Foursquare? Dominating "what happens after the check in," said co-founder and CEO Dennis Crowley at ad:tech this week. "We talk a lot about what's after the check
in," Crowley said, according to
Mashable. "What's after, in the first version at least, [is] 'ok, let's do tips.'" From there,
Mashable said to expect Foursquare to become ever more personalized, judging by Crowley's comments.
In particular, "Crowley discussed the possibility of a smarter algorithm that would make
customized recommendations based on a user's checkin history," according to Mashable. "Every checkin should mean something," Crowley said. "Foursquare should get smarter every time that you continue
to check in." Crowley also "made reference" to the notion that users would one day be able to automatically check-in to specific locations, without having to pull out their mobile devices. "The
checkin is a little bit of a pain -- you've gotta think about Foursquare, you've gotta take your phone out, it takes 15 seconds," said Crowley. Clearly, 15 seconds too many.
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