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How Google Rankings Work

  • ZDNet, Monday, November 8, 2010 4:15 PM
Stephen Chapman points to a video on how Google indexes and serves up query results that Matt Cutts produced and posted in March 2010. He explains that the video confirms several signals that Google takes into consideration when ranking results. He also outlines several factors marketers can easily control that will make a big difference for how Web site pages rank.

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