The humorous commercial will also display a new look for the spokesnut -- a grey flannel suit and a brown skin tone. It will be previewed
on Facebook at midnight EST. He'll also have a new sidekick, Benson. What a night! Conan and Mr. Peanut
both reemerging!
"One thing we learned is that while people love Mr. Peanut, they weren't connecting with him beyond the nostalgia," Jason Levine, senior director for marketing at Planters, tells Elliott. "Having him able to speak is bringing him to life as a personality and people can engage with him more."
advertisement
advertisement