Pepsi Co. and GNC have signed a joint venture agreement to develop and sell fortified coconut water products under the newly created Phenom brand name.
The products are expected to be available
during the second quarter of 2011 at GNC locations nationwide and on gnc.com exclusively prior to a wider release in other leading retail outlets in the United States.
The Phenom joint venture
follows the successful retail launch of PepsiCo's Gatorade G Series Pro at GNC stores in May 2010.