- Brandweek, Tuesday, November 9, 2010 10:40 AM
Perhaps what's most fascinating about Todd Wasserman's story about Domino's being "collateral damage" in a front-page New York Times
story on Sunday -- "While Warning About Fat, U.S. Pushes Cheese Sales"
-- is a statement by
Allen Adamson, managing director of Landor Associates. "This won't be a huge issue," he feels. "Not many people linger on the front page these days."
Admittedly, it's not the Pentagon Papers. And, as Adamson also points out, there's not a lot of brand risk in putting more cheese on a pizza. But where exactly are people lingering? And
don't tell me Twitter.
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