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Say Cheese! Domino's Front Page Exposure May Prove Ephemeral

Brandweek, Tuesday, November 9, 2010 10:40 AM

Perhaps what's most fascinating about Todd Wasserman's story about Domino's being "collateral damage" in a front-page New York Times story on Sunday -- "While Warning About Fat, U.S. Pushes Cheese Sales" -- is a statement by Allen Adamson, managing director of Landor Associates. "This won't be a huge issue," he feels. "Not many people linger on the front page these days."

Admittedly, it's not the Pentagon Papers. And, as Adamson also points out, there's not a lot of brand risk in putting more cheese on a pizza. But where exactly are people lingering? And don't tell me Twitter.

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