Who says Black Friday sales are just for retailers?
The InterContinental Hotels Group is launching a promotion tied to the big shopping day exclusively on Twitter.
The
Atlanta-based company is calling it "the hotel industry's largest Twitter exclusive Black Friday deal." IHG's more than 3,100 U.S. locations will
participate in the Black Friday frenzy.
Called "50 Free Friday," the promotion complements IHG's current offerings, "Sweet Dilemma," which awards
guests with free nights or double Priority Club points, and "Check it Free," which reimburses guests for their checked baggage fees.
Through Nov. 29,
consumers can uncover the link to IHG's Black Friday deal by following @IHG_Deals on Twitter and looking for tweets that direct them to a limited-time
link with the Black Friday deal where they can register for the promotion.
The deal will give U.S. travelers $50 off any flight on any airline to any destination through April 30, 2011 when
they stay at least one weekend night at any InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Club Vacations, Holiday Inn Express, Staybridge Suites and Candlewood Suites in the
U.S.
Additionally, followers of @IHG_Deals will have a chance to win a $50 prepaid retail gift card when they retweet #50FreeFriday tweets.