"It's part of a series of changes based on listening to feedback from last year," company spokesperson Tom Aiello, tells Marketing Daily. "It also includes things like extending our layaway period from 8 weeks to 12."
Sears' move will make it something of a retail renegade. While Walmart is typically open for part of Thanksgiving, Black Friday specials aren't available until Black Friday. And most stores—while they may open at midnight—are closed for the actual holiday.