As part of its exclusive auto sponsorship of the Grammy Awards tonight, Chrysler LLC's Dodge brand is launching a Hispanic market campaign, "Secret Door," which has a telenovela theme and features a
man with a piece of paper in his hand as he makes his way down an alley and eventually enters a nondescript building through an unmarked door. The man is being followed by someone in a black Dodge
Journey.
The effort features two 30-second spots and a 60-second spot to be broadcast during the 11th Annual Latin Grammy Awards where the Dodge Brand will serve as the exclusive automotive
sponsor.
Dodge will have a presence at the Grammy after-party, and will upload photos and videos live to the Dodge Brand Facebook page and blog at RedLetterDodge.com and with live tweets from
the Dodge Brand Twitter handle (@dodge).
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