• CNN, Friday, November 12, 2010 2:11 PM

Under the auspices of a 7-month-old venture called The Upshot, Yahoo is expected to debut three news blogs on Monday. According to CNN, each blog will take their own names: The Ticket for politics; The Lookout for national affairs; and The Cutline for media industry coverage. "There's a lot of noise on the Web, but Yahoo says it has unique attributes that will help it stand out," according to CNN. "

In addition to a strong team that includes veterans of the Washington Post, Politico and Gawker Media, the 15-year-old Sunnyvale, California, internet company outfits its journalists with tools that analyze search trends and other data from Yahoo visitors." Leading the project is Andrew Golis, a 27-year-old who came from online-only news network Talking Points Memo. According to Yahoo, The Upshot now attracts 30 million visitors a month, which represents more than a third of the Yahoo News audience. As CNN notes, Yahoo News -- including The Upshot -- is centered around syndicated articles from The Associated Press, Reuters and others.

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