CentrPort Inc., a provider of outsourced e-business marketing solutions to Fortune 500 companies, today announced that Modem Media, Inc. has been named as a member of CentrPort's Premier Agency
Partner Program for its work with joint clients, such as Harrisdirect, a leading direct investing firm. Modem Media provides interactive marketing strategies and advanced marketing technologies. With
the help of CentrPort technology, the company is hoping to deliver even greater value with regards to measurement and optimization solutions. According to company officials, to attain Premier Agency
Partner status, Modem Media demonstrated its high degree of proficiency in delivering e-business marketing solutions with the CentrPort E-Business Marketing Platform, such as behavioral profiling and
segmentation, online dialogue marketing; cross-channel campaign effectiveness and optimization, and media optimization. These joint solutions enable leading marketers to drive more revenue with fewer
marketing dollars by not only optimizing their existing infrastructure and strategies, but also transforming their existing mass marketing systems into a coordinated dialogue marketing system.
