If people in their twenties are your target, I've got some info you might be interested in. According to a recent InsightExpress survey of 500 Americans in the age range of 20-29, twenty-somethings
are generally unhappy with their jobs, and most still rely on their parents for money.
According to the survey, only one third of employed twenty-somethings are happy with where their career
currently stands. Moreover, almost half who have entered the workforce (45%) are still receiving financial assistance from family members. Many reflect back to their college days as a reason for where
their career stands - as 2 out of 5 say that "knowing what they know now" they would change the major they picked in school.
What's more interesting, however, is that these people are turning to
their televisions, and especially sitcoms, to cheer up. According to survey participants, the television programs that make them laugh are their favorites, as 63% said that they typically watch TV
sitcoms, followed by one-hour dramas (54%) and news magazines, entertainment news or current event shows (34%). When it comes to cheering up the 20-somethings almost one third (29%) cite FOX as one of
their preferred networks, followed by NBC, Discovery Channel, HBO and Comedy Central.
Television sitcoms aren't the only place twenty-somethings turn to for a good chuckle, as more than 3 out of 4
(77%) say they are more apt to pay attention to a television commercial that contains humor, followed by those that contain music they enjoy listening to (48%) and those that contain graphics, special
effects or animation (30%).
Doug Adams, director of marketing for InsightExpress. "Networks and advertisers need to recognize the power of humor when it comes to attracting and influencing this
group, as they are telling us that they are in desperate need of a reprieve."
Granted, this survey covered Television, but I don't' have to tell you that the findings are quite applicable to the
web as well.