TrueCar -- Inc.'s B-to-B division, Zag, an online and mobile car buying platform for lenders, banks and other member-based institutions -- has inked a deal with Bank of America to power their new
online Car Buying Center.
The Car Buying Center is accessible via microsite at BankOfAmerica.com by customers and employees. The site enables customers to research new and used vehicles, get
product and safety information, pictures, videos and receive competitive upfront price quotes from certified dealers in their local area. Consumers do not have to provide their contact information to
dealers in order to receive a price quote.