• USA Today, Wednesday, November 24, 2010 10:44 AM

Talk about a consumer-driven product, trust me that there's more here than you'll ever want to know about that consumer-driven beast that will grace 99% of our carving boards tomorrow. Let's just say that one thing that's been bred out of the Broad-Breasted White turkey is the ability to engage in a little avian hanky-panky.

"They're anatomically such that you can't get things to match up," explains Sandy Miller Hays, a spokeswoman for the U.S. Department of Agriculture's Agricultural Research Service. But we all know that American ingenuity is such that problems beget solutions. If it weren't for this little difficulty in "mounting," as another expert puts it, the world would be without the Beltsville Poultry Semen Extender.

That written, this will be my last roundup for Around the Net in Brand Marketing. Starting Monday I'll be commenting on the top news story of the day over on our sister newsletter, Marketing Daily. I'll be looking for your feedback and comments, too, as sort of an experiment in collaborative constructive kvetching and kowtowing. Hope to see you there, and thanks for making this column part of your day these past three-plus years.

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