• by Karl Greenberg , November 30, 2010

Cyber Monday was big and kept to the trend of growing web commerce. Brand Keys says commerce, up between 15% and 20% versus last year, topped $1 billion on Monday.

According to the Brand Keys Holiday Survey, Amazon was the most visited consumer site. Wal-Mart and Apple were tied for second place, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and LL Bean, JCPenney, and Macy's.

The firm says it predicts a 3% increase in holiday sales this year online and off.