• by Mark Walsh  @markfwal, November 30, 2010

As e-reader competition heats up during the holidays, a new survey finds the iPad rates higher than the Kindle in customer satisfaction. Three quarters of people who use the iPad as an e-reader said they were "very satisfied" with the device compared to 54% of Kindle owners, according to a new study by ChangeWave.

Amazon Kindle owners are more likely to read books on their device  than iPad owners, 93% versus 76%, but iPad users are five times more likely to read newspapers and magazines than their Kindle counterparts. The survey found e-reader demand remains strong overall, with 5% of respondents saying they're "very likely" to buy a device and 10% "somewhat likely" over the next 90 days.

Since the research firm's last survey in August, the iPad's share of the e-reader market has doubled to 32% while the Kindle's has dropped 15 percentage points to 47%. Rounding out the field are the Sony Reader (5%) and the Barnes and Noble Nook (4%).

.