Social data-driven online ad network RadiumOne is partnering with American Media Inc. to allow the celebrity news and health publisher to give advertisers the ability to retarget its online readers
across the Web. RadiumOne's AudienceMatch for Publishers platform also promises to find "lookalike users" to those on AMI's 14 Web properties and allow the publisher to offer ads reaching
similar users on the Web's top 500 sites.
AMI operates companion sites for publications including Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and National Enquirer.
RadiumOne, launched in October by Blue Lithium founder Gurbaksh Chahal, will be working directly with
AMI's Women's Active Lifestyle Network and the Young Men's Network. AMI is the first publicly announced partner RadiumOne is working with. Read more here.