"Increases in online spending will far outpace those for total media spending, which will inch up by 1.2% next year after rising 3% in 2010," eMarketer said in a released issued this morning. "In 2014, eMarketer estimates total media ad spending will be $188.5 billion, up from $168.5 billion this year. Faster growth online will help propel digital from 15.3% of total US ad spending in 2010 to 21.5% by 2014."