• PPC Hero, Tuesday, December 7, 2010 12:32 PM

Jen serves up some thoughts on how brands can best stand out in a very crowded Internet. Within Google Merchant Center, there are two features to help eCommerce sites promote their products using a data feed. She takes us through the steps of setting up an account, promoting products, and creating product extensions and product listing ads. Jen also provides a list of factors to keep in mind, such as making sure data feeds have keywords that match what consumers search on. That means merchants must know their customers.

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