• by Mark Walsh  @markfwal, December 7, 2010

Mobile app analytics firm Flurry has raised a $15 million third-round of venture financing led by Menlo Ventures and including existing investors Draper Fisher Jurvetson, InterWest, First Round Capital and Union Square Ventures. That brings its total raised to date to about $25.5 million.

Flurry said it will use the funds to expand its analytics and AppCircle network for cross-promoting applications across the top mobile platforms including iOS and Android. The San Francisco-based company will also ramp up sales and marketing efforts and the development of new in-app advertising services.

Flurry became the focus of Apple CEO Steve Jobs' ire after it offered a sneak peek of iPad apps and the upgraded iOS while the Apple tablet was still in testing at the company's Cupertino headquarters. That later led to Apple's barring of third-party analytics firms from obtaining iPhone app data for ad-related purposes. Flurry separately in May announced a privacy initiative aimed at giving app users more control over data collected about them.