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eMarketer Estimates U.S. Paid Search Spend At $12 Billion Plus

  • eMarketer, Wednesday, December 8, 2010 11:32 AM
David Hallerman tells us budgets for display advertising continue to catch up with paid search. This doesn't necessary mean companies will spend less on search, but it could suggest overall budgets continue to rise. In the U.S. paid search will reach $12.37 billion this year, compared with $8.88 billion for online display ads, according to Hallerman. Though search will still own the majority of the budget in 2014, Hallerman tells us by how much that gap will have closed.

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