Video ad network YuMe has unveiled three new pre-roll ad units dubbed Lights Out, SideKick and Expanded View. Lights Out is meant to simulate a page takeover by dimming the background of a pre-roll;
SideKick synchronizes design elements such as audio cues and animation in a companion banner; and Expanded View allows ads to be framed with a border image to expand branding beyond the video player.
The frame disappears when the ad stops playing. Read more and see demos
here.
