Commentary

more interesting data on Google Instant

Goldman just dropped some more knowledge indicating that people are finding Google Instant useful, and that it is indeed making search more efficient: after it launched in September, the average length of search queries dropped 39% to 14 characters typed. So I guess that either means they're finding what they want faster, or they're getting annoyed and quitting (kidding).
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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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