Commentary

bonus tip from Eli Goldman on age-specific marketing

  • by , Staff Writer, December 9, 2010
If you are optimizing landing pages and the searcher is 65+, you should show them images of people in middle age because they still think they are in middle age, and they get annoyed if you remind them that they are, well, old.
1 comment about "bonus tip from Eli Goldman on age-specific marketing".
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  1. Nancy Schapiro from skyblue sales groupo, December 9, 2010 at 3:56 p.m.

    ok seriously I am 61 and the man with me is 68: we bike all the time, ski, travel, work hard and play hard....so what are you talking about, just finished a bike trip to Vietnam and Cambodia, hiked Machu Pichu and what else...we are old!

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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