• by Erik Sass , Staff Writer @eriksass1, December 9, 2010

Weintraub clarifies that the reason he has cannabis on his mind is a recent success story from the U.K.: a client succeeded in getting a 3% coupon download rate for sugary cereals when they targeted the ads to Facebook users who like whacky tobaccky late at night. My only question concerns the definition of "sugary": are we talking Cap'n Crunch, or does Honey Bunches of Oats also qualify? Cuz I love that stuff (HBOO). Especially with almonds.