Apparently people are feeling protective of Bing, the newcomer challenging Google's monopoly of search marketing. Panel moderator Elisabeth Osmeloski asked -- innocently enough, I think -- "does
anyone actually use Bing?" and triggered a wave of "hey now" audience grumbles. Personally I've used Bing for my own searches (not marketing campaigns or anything) but I think it's a fair question.
The latest data I can find has Bing taking 11.5% of all searches in the U.S. in October 2010, compared to 64% for Google.
In our sector, Google has more than 80% with Yahoo and Bing splitting most of the remaining searches.