Commentary

don't ding Bing

  • by , Staff Writer, December 9, 2010
Apparently people are feeling protective of Bing, the newcomer challenging Google's monopoly of search marketing. Panel moderator Elisabeth Osmeloski asked -- innocently enough, I think -- "does anyone actually use Bing?" and triggered a wave of "hey now" audience grumbles. Personally I've used Bing for my own searches (not marketing campaigns or anything) but I think it's a fair question. The latest data I can find has Bing taking 11.5% of all searches in the U.S. in October 2010, compared to 64% for Google.
1 comment about "don't ding Bing".
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  1. Ben Johnson from Interactive Internet Websites, Inc., December 9, 2010 at 3:52 p.m.

    In our sector, Google has more than 80% with Yahoo and Bing splitting most of the remaining searches.

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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