Commentary

best strategy: don't sell a product that sucks

There often comes a moment of clarity and common sense in discussions of marketing, where everyone reminds each other that it doesn't matter how well you sell something to people, if that thing sucks. So: don't sell people crap, because that's the foundation of all effective marketing campaigns. But then how do you explain Justin Bieber?
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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