audience question asking whether Facebook has any plans for sharing/exposing user data, and allowing 3rd party companies to join up their data for more extensive behavioral targeting. But no dice: Yi
says "in the near term, which is actually pretty long, we're unlikely to share user data because it's just a bridge too far in terms of privacy." However the company is working on ways to share some
"granular" but "non-identifiable" data that would allow re-targeting within certain limited parameters. On that note, I'd like to express my appreciation of "bridge too far" and any other application
of military metaphors to marketing (Yi said he was in the U.S. Army before Facebook, which must have been an interesting cultural transition).
