• by Karl Greenberg , December 9, 2010

Kia Motors America is launching its largest campaign ever in the U.S. in support of its 2011 Optima. The campaign, via David and Goliath, the brand's AOR, begins this weekend as a new made-for-cinema 60-second spot and will begin running at movie theaters nationwide. 

Titled "Sweet Dreams," the ad is based on the premise that "nobody ever dreamt of driving a midsize sedan . . . until now," and follows a young boy as he experiences a series of magical, dream-like adventures through the streets of San Francisco, along a beach, and through a snow-covered countryside inhabited by unicorns, knights on horseback, and other whimsical creatures.  His dream becomes reality, as he drives his all-new Optima through the city streets as an adult.