Led by former Ericsson executive Anna Bager, the Mobile Center has received funding commitments from sixteen IAB member companies; eight have already provided advanced support and will serve on its board including AT&T Converged Services, Cars.com, Google, Microsoft, The New York Times, Univision Interactive Media, Weather Channel and Yahoo.
Another eight are serving as research and development sponsors: 24/7 Real Media, CNN, Disney Interactive Media Group, Federated Media, The Huffington Post, IDG Communications, NBC Universal and Tremor Media. Read more here.