Commentary

No excuses: attribute those funnels fully!

Zinman finished up with a survey of companies which provide full funnel attribution, compiled by Forrester, including Atlas, Coremetrics, ClearSaleing, Visual IQ, TruEffect, [x+1], Theorem -- adding "there's no excuse" for not using these kind of services to make ad spending more efficient and effective.
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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