Commentary

Kimberly Clark goes where the moms are

Jeff Holecko, North American media manager for Kimberly Clark, said one of the most exciting areas of development for packaged goods companies which sell baby and childcare products is "the intersection of search, social, and moms. Moms -- especially young moms -- are social mavens. That's how they communicate, that's where they are."
1 comment about "Kimberly Clark goes where the moms are".
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  1. Ellen Lebowitz from Ellen Lebowitz Press, December 10, 2010 at 6:25 p.m.

    It's great that Kimberly Clark and other corporations "go where the moms are" to promote their products.

    Let's please all try to remember that mom, young moms and not so young moms participate in activities other than shopping for their families.

    While it may be fact that moms make more purchases for their families than dads, it might be time to think of moms as more than consumers.

    Try something a bit more subtle like working women with children.

    Thank you.

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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