Christian video game maker LB Games will try to reach like-minded audiences with a cinema advertising campaign before screenings of the Christian-themed film, "The Chronicles of Narnia: The Voyage of
the Dawn Treader."
"This strategic demographic-focused marketing effort targets a concentrated group of Christian entertainment fans," said LB Games CEO Troy Lyndon in a statement. The ad
will highlight the company's latest release, "Left Behind 3: Rise of the Antichrist."