Game Maker Aims For Christian Audience

  • December 10, 2010
Christian video game maker LB Games will try to reach like-minded audiences with a cinema advertising campaign before screenings of the Christian-themed film, "The Chronicles of Narnia: The Voyage of the Dawn Treader."

"This strategic demographic-focused marketing effort targets a concentrated group of Christian entertainment fans," said LB Games CEO Troy Lyndon in a statement. The ad will highlight the company's latest release, "Left Behind 3: Rise of the Antichrist."

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