Commentary

Web browser history is in the red zone

Sexual orientation is relatively open information among college students surveyed by Ball State University, falling in the "green" or "yellow" zones in terms of sharing, but Web browser history is in the "red" zone... considering that these young adults supposedly represent the cutting edge, new attitudes towards privacy, that would seem to bode ill for the behavioral targeting business.
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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