WPP's GroupM has created a new partnership with the City College of New York to encourage college students in ad careers. Known as the GroupM Professional Development Initiative, it is available to
students in CCNY's advertising/public relations program with an emphasis on undergrads from ethnically diverse backgrounds. The project consists of a scholarship program and a separate enrichment fund
designed to benefit Ad/PR majors by allowing them to participate in professional development opportunities in their junior or senior years.