• B&C, Friday, December 17, 2010 12:19 AM

President Obama signed the CALM Act into law Wednesday. That is the measure that empowers the FCC to regularize the volume between programming and commercials. The CALM (Commercial Advertisement Loudness Mitigation) Act was approved in the House Dec. 3.

The bill, which has been pushed by Rep. Anna Eshoo (D-Calif.), adopts the Advanced Television Systems Committee's recommended practices for variations in commercial volume in relation to the programs around them. Now, viewers will not have to worry about the boosted volume of some commercials coming in and out of shows. The bill directs the FCC to regulate commercial volume per the ATSC recommendations adopted last November. It gives cable operators and broadcasters a year from the law's adoption to comply.

Read the whole story at B&C »