- PPC Hero, Friday, December 17, 2010 10:47 AM
A good landing page can increase leads, return on investment, and quality scores, but a bad one can sink a paid search campaign even before it launches, according to Caleb. An overload of information
and lack of relevance on one page not only confuses site visitor, but Google's quality score, too. Clear instructions and relevant content on the landing page can prompt visitors to take actions like
making a purchase or downloading a white paper.
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