GM Namew Ewanick New Global Marketing Exec

Underscoring General Motors' growing global reach, Joel Ewanick's new appointment will task him with unifying the company's marketing message for all brands, including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall, The Detroit News reports.

He also will oversee auto show marketing globally and the company's participation in major events worldwide.

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