• paidContent, Monday, December 20, 2010 1:14 PM

Google has poached Malik Ducard from Paramount, where he most recently served as SVP of digital distribution, sources tell paidContent. "What exactly Ducard is doing at Google is unclear," writes paidContent. "But it is certain he will play a role in Google's mysterious programming strategy, which seems to be escalating its ambitions judging from recent moves that have fueled speculation likely only to continue with Ducard's hire."

Ducard will most likely be expected to tap studios for content for YouTube and Google TV. At Paramount, he oversaw distribution of films to digital platforms including iTunes, XBox, Netflix, and cable operators. "He even managed to swing deals to have the likes of 'Iron Man' and 'Star Trek' come preloaded on Dell PCs and Seagate hard drives," paidContent note. Prior to four years at Paramount, Ducard did stints of the home video departments at MGM and Lionsgate.

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