PriceGrabber, owned by a Experian, surveyed consumers and as late as Dec. 7, found that 43% were planning on shopping right up until the whistle this year, with 41% of those saying it is because they are sure they can get better prices in the Dec. 21 to 24 framework.
And in a poll by Eversave, a couponing site, 91% of shoppers, say they are finding this year's last minute sales to be better than--or at least as good as--last year's.
Nielsen Co. reports that 46% of Americans are shopping this week, with 20% of those doing so in order to take advantage of last-minute deals. About 40% use the evergreen excuse that they are just too busy. And about 18% say they do it because they enjoy shopping that last week of Christmas.