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P&G Dumps Tiger Woods As Gillette Endorser

  • Bloomberg, Friday, December 24, 2010 9:49 AM
The golfer's deal with Procter & Gamble's Gillette unit is ending Dec. 31, following a plan to phase him out of print and TV ads.

Gillette also will cut ties with soccer players Thierry Henry, Kaka, Rafael Marquez and Lionel Messi and other athlete endorsers around the world, Norton told USA Today. Gillette will retain endorsement ties with athletes including tennis' Roger Federer and Derek Jeter of the New York Yankees.

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