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Facebook Second Only To Google In Web Videos

  • Brandweek, Monday, December 27, 2010 1:15 PM
Facebook is now driving more Web video traffic than any other Internet property other than Google. Most of the viewing is on Tuesdays and Wednesdays. But people watch longer videos on the weekends, with the lengthiest Web-video sessions happening via videogame consoles rather than PCs or mobile devices.

The data come from the latest Online Video and the Media Industry Quarterly Research Report jointly issued by the online video technology firm Brightcove and the analytics company TubeMogul. The companies said they pulled video-usage data from close to 2,000 news and entertainment sites during the third quarter of this year.

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