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Blizzard Hits North East, A Blizzard Of Eccommerce That Is

The snow blanketing the East Coast over the weekend and, in many instances, giving holiday revelers an extra day to sleep off hangovers and food comas could skew some traditionally heavy shopping days. Stores that have been advertising post-holiday sales (counting on traffic boosts from returns) are smarting from the crippling storm. "The NPD Group's retail analyst Marshal Cohen said today that it will take two to three weeks longer for retailers to recover from the loss of sales thanks to the snowstorm," writes TechCrunch.

However, there's always a bright side, isn't there? "The silver lining to all of this is that online retailers could see a significant boost in sales thanks to the snowstorm. Home-bound consumers who are still looking for post-holiday deals can access them on retailers online sites or on e-commerce platforms like Amazon or eBay," says TechCrunch. And there's precedent: last year a post Christmas Day storm led to a 13% increase in online sales.



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