- Promo, Friday, December 31, 2010 10:15 AM
Bacardi USA is using Bacardi Rum, Grey Goose and Dewar's White Label as centerpiece brands in a holiday campaign to promote all of its spirits, including its lesser-known ones like Cazadores Tequila,
Disaronna and Seven Tiki Rum.
The two-month holiday campaign includes in-store promotions, print, and social media. The "Mix & Share" effort focuses on holiday entertaining tips, food
pairing and cocktail recipes requiring different kinds of spirits (Bacardi's of course) and includes a 24-page Bacardi-branded holiday entertainment and mixing guide available through a variety of
media.
Read the whole story at Promo »