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Bacardi USA Uses Big Boats To Pull Little Boats

  • Promo, Friday, December 31, 2010 10:15 AM
Bacardi USA is using Bacardi Rum, Grey Goose and Dewar's White Label as centerpiece brands in a holiday campaign to promote all of its spirits, including its lesser-known ones like Cazadores Tequila, Disaronna and Seven Tiki Rum.

The two-month holiday campaign includes in-store promotions, print, and social media. The "Mix & Share" effort focuses on holiday entertaining tips, food pairing and cocktail recipes requiring different kinds of spirits (Bacardi's of course) and includes a 24-page Bacardi-branded holiday entertainment and mixing guide available through a variety of media.

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