• CNet, Monday, January 3, 2011 2:56 PM

Paying homage to Facebook's increasing cultural and business might, CNet considers the company's hard-wired corporate philosophy, or what it calls the "Facebook Way." As CNet notes, that philosophy is intimately tied to the mind of its young CEO, Mark Zuckerberg, "and the company's roots as a tiny cadre of coders in a college dorm." For one, Facebook has fought to maintain the feel of a small start-up, "combating the potential for corporate sprawl and carefully constructing an environment that embraces minimalism to the point of forced scarcity."

Says Facebook product manager Justin Shaffer: "It really doesn't feel like it's a large organization at all ... It really runs like a start-up." To that end, Facebook reportedly plans to keep its engineers in Silicon Valley rather than opening an extensive network of satellite offices because, as CNet writes, Facebook likes to house its coding resources in one place. Meanwhile, seeking to keep its engineering edge, Zuckerberg has done his best to attract hard-charging, independent-minded -- though loyal -- individuals.

Read the whole story at CNet »